One of the most important aspects of attracting people to try out, and continue using any product (or website) is to give them a constant reminder that it exists and it is enjoyable (….but don’t overdo it – too much and you risk annoying them & then possibly unsubscribing). If you have a website to attract people to, then this can provide a challenge. People have to first take the decision to visit a website, and this often makes for a tough conundrum. There are certain things that you can do to keep it in people’s attention simply by putting it in front of them – but whether it is by clicking a link or typing a URL, in the end people still have to decide to visit a website.