Article: Fake Web Traffic Means Real Paydays

Article: Fake Web Traffic Means Real Paydays

The following article contains excerpt highlights taken from an (excellent) article by Ryan Holiday. I recommend that you read Ryans full article (link provided at bottom of this article). As well as Ryans useful personal insights and experiences in this matter, it contains useful information and insight about paid web traffic and it’s benefits (….benefits which still apply even when using inferior “Bot” paid traffic services….) – also please note that Web-Traffic-Services Web Traffic is from REAL visitors, not Bots, and is GUARANTEED as such. )

 

Fake Traffic Means Real Paydays

Media companies complicit in scams to pad their numbers

By Ryan Holiday

 

At this point, the average reader understands the business model of blogging and online journalism pretty clearly:

Get traffic, sell ads.

 

The more traffic a site gets, the more money it makes…

The more traffic a site gets, the more money it makes. And sites need to get lots of traffic—lots more traffic than traditional media used to get—to pay for the costs of producing content.

This is more or less the justification for the somewhat scammy things that blogs do to acquire millions of extra page views every month.

It’s why they publish first and edit or fact-check later. It’s why they admit that truth is irrelevant to an article’s value. It’s why they fall over themselves to cover pseudo events and marketing fluff. It’s why they split articles up into slide shows or paginate them. And of course, advertisers go along with this, because it means more opportunities to plop cheap ads in front of trapped users.

All these things are clearly manipulative, but at least they are not illegal or outright fraudulent.

 

What if prominent advertising networks and media sites decided that wasn’t enough?

But what if prominent advertising networks and media sites decided that that wasn’t enough? What if they’ve decided to open it up to plain deception to wring extra money from brands?

As it turns out, this is exactly what is happening.

 

A recent study by comScore found that 54 percent of display ads shown in thousands of campaigns between May 2012 and February 2013 never appeared in front of a human being.

Rather, the traffic came from bots.

As an advertiser, this would be like buying a billboard you were told was seen by thousands of cars a day only to find out that was because the billboard sat next to the assembly line at a Ford plant. Sure, that’s a lot of cars, but there’s no one in them.

 

Quality of traffic does not factor into the equation

In fact, the system is so broken that, for some publishers, knowingly buying traffic that comes from bots is part of their business model.

An anonymous publishing executive, who claimed to be buying up to $35,000 worth of traffic per day, recently told Digiday  that for publishers running an arbitrage model, all that matters is profit; quality of traffic does not factor into the equation.

The game is thus: You can buy traffic for less than a penny per visit from a vendor of dubious quality, because you know you have essentially an unlimited standing offer from advertisers that value those impressions at a penny plus. Of course, they have no idea they’re being hustled. They have no idea that a significant amount of those views never actually happened, despite what their servers log.

The largest cybercrime takedown by the federal government involved a group from Estonia, who used a botnet to make $14 million, with fake ads that appeared on ESPN.com and Amazon.com.

What exactly is bot traffic?

But what exactly is this bot traffic?

Traffic from bots is the segment of Web traffic that is generated by automated botnets. A botnet is fake traffic that is generated from thousands of infected computers, usually via malware, aimed at generating fraudulent ad revenue through fake clicks and impressions.

Botnets usually originate in faraway countries like Estonia, Singapore and China (where labor is cheap).

 

It’s a classic case of getting what you pay for

When a publisher knowingly or unknowingly buys botnet traffic from ad networks, what it gets in return is dirt-cheap traffic, usually for a penny or less. If questioned, an ad network would describe the traffic source as of an “unknown quality.”

It’s a classic case of getting what you pay for.

 

Fake traffic is an easy way to make a profit

But for publishers and ad networks, buying cheap, fake traffic is an easy way to make a profit in an environment with increasingly low margins. Typically, it is shoddy content publishers that utilize these dubious sources of traffic, but major media publishers have also been suspected of buying fake (Bot) traffic.

 

For some ad exchanges, dealing in suspect inventory can mean millions more dollars

For some ad exchanges, dealing in suspect inventory can mean millions more dollars at acquisition time.

Earlier this year, AOL agreed to acquire Adap.tv, a video ad exchange, for $405 million. Some experts have said the amount of suspect inventory bought and sold through Adap.tv’s exchange could be anywhere from 30 percent to 80 percent.

 

So what is to be done about all this supposed fraud?

So what is to be done about all this supposed fraud?

Some of the largest players with enormous ad spends have been going back to publishers and ad networks demanding some kind of “viewable guarantee.”

But the vast majority of ad buyers who can’t force guarantees may have to start picking their poison. Do they keep buying millions of display ads, knowing they’re lighting half of their money on fire? Or do they give that money to Google and Facebook,whose near monopolies on search and social mean they can demand increasingly higher rates?

Some say that if online ad fraud persists, Facebook and Google will further cement their positions, at the expense of other cheaper ad networks.

 

The online ad game is corruptive, because the parties involved have little incentive to be honest

The online ad game is corruptive, because the parties involved have little incentive to be honest.

  • Ad networks have little incentive to clean up their exchanges, because they get a cut of every transaction, and cleaning up their traffic sources would lower revenues.
  • Publishers don’t want to see penny-per-click prices disappear, because then their revenues would plummet and, more importantly, so would their traffic stats.
  • Ad buyers know that their clients want the cheapest rates possible and the largest reach.

 

At the end of it, it’s brands and businesses that get scammed, wasting millions of dollars on bogus, pointless advertising.

 

See the full article: “Fake Traffic Means Real Paydays”  By Ryan Holiday: https://betabeat.com/2014/01/fake-traffic-means-real-paydays/

Ryan Holiday is a best-selling author and adviser to many brands and writers. His newest book, Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising, focuses on the untraditional tactics behind a new class of thinkers who disrupted the marketing industry.

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Internet Traffic Red Lights To Look Out For

Article - Internet Traffic Red Lights To Look Out For

Having a website or blog of your own puts you in control of something that can become bigger than you had imagined, or it can languish in irrelevance depending on how well you do the job of attracting readers. It’s all about traffic – a word we have been using for years to describe vehicles on public roads, and therefore it makes a lot of sense when describing internet visitors. What webmasters and businesses need to do to ensure the success of their website is to direct traffic to their website by giving people a reason and a chance to visit their website, or by purchasing web traffic (which is often the best way for a brand-new site, or one for which other methods have failed).

Purchasing web traffic is also inexpensive when compared to other forms of marketing available, and unlike the others it is also 100% guaranteed to result in traffic to your site.

 

Don’t Use A Traffic Reseller Who Uses Shady Tactics or You Will Regret It…

There are a few things you need to be aware of when purchasing traffic – ignore them and you might find yourself banned by Google and others, and in some cases even publicly named.

You must ensure that the web-traffic service provider that you select does NOT use hidden pixels or frames, which is a tactic used by many traffic services (but not ours – our traffic is seen by REAL people, and is produced by purchasing high-traffic domains and directing the traffic they attract to our customers websites).

Another thing you need to be careful of is porn or illegal website traffic – many traffic resellers will use pop-ups or pop-under ads to generate your traffic and which are placed on very high traffic sites, such as porn or warez sites. Again, these can result in serious problems for you & your website, and it may take years to repair / remove a ban.

If that’s not bad enough, very few of those visitors are probably likely to ever visit your site, as most visitors will often just close pop-ups /pop-unders immediately (…..I’m also speaking from personal experience – but I don’t think I’ve visited any sites via  pop-ups / pop-unders in the last 2 years, and chances are that you haven’t either – probably because they are highly annoying and or you use software to block them…..). The other problem with pop-ups / unders is that even when closed & un-visited, the poor webmaster is still charged for the “visit”, and he could well find that despite having 1,000’s of additional new “visitors” to his website he still hasn’t made any additional sales…..

Money you spend on marketing should be spent wisely, and needs to show results. Eyeballs (page views) do not equal sales.

 

If The Traffic Reseller Is Being Vague About Traffic Sources  – RUN!!!

If the traffic reseller doesn’t provide you with clear information on how & where the traffic is coming from, then RUN.  Leave immediately, as it’s just not worth the risk, and any reputable traffic seller will always ensure that such vital information is readily available & they will probably promote this aspect of their service heavily, too.

 

Targeted Traffic Is Much Better Than Un-Targeted….

Look, I don’t want to sound like I’m saying it just to squeeze some additional money out of you, but it should be fairly obvious even to a newbie that targeted traffic is statistically far more likely to end in a desired result for you, as opposed to un-targeted traffic. The targeted traffic should ensure that the visitors sent to your site have a high chance of being interested in your particular niche or come from an area or location that you have specified – It’s no use getting 1000’s of cheaply priced traffic consisting of male visitors from India if, for example you run a baby clothes website which only ships goods within the US….. It’s not rocket science that targeted traffic which was aimed at new mothers or who reside in the US would have a much better result, and would provide a much better ROI (Return On Investment).

Remember – Sometimes cheapest isn’t always the cheapest in the long-run…….

 

Not All Back-links Are Created Equal…..

You can also put a serious crimp in your traffic statistics by placing links on irrelevant sites. You should try to not link to websites which are not relevant to your particular niche (…..however they can still be in a completely different niche , but they should still be within a niche that compliments your own niche – so for example  our SEO, Online Business or Web Hosting website links would compliment this traffic services website very well….).

Get your website or link seen by people who have a reason to be interested, and providing that you’ve also done everything else right (….by providing good & useful content, useful products or services, well-priced or competitive pricing, a well designed & easy to navigate website,  etc…..) then for a small monthly outlay for purchasing targeted traffic you should in return be able to attract more sales, (plus steady sales), and hopefully returning traffic too.

 

It is obvious that the more promotion you do for a website the better chance you have of attracting lots of traffic. Of course, this does not mean that more promotion equals more traffic. It would be truer to say that better promotion leads to more traffic. Get a reputation as a spammer and you could end up with some pretty poor stats, and most likely banned by your web-host or possibly even your affiliate partners as well.

Doing something seldom but doing it well is far better than doing it frequently and badly. And of course, doing something well AND doing it frequently is the very best advice of all.

 

Why Buying Web Traffic Makes Sense

Why Buying Web Traffic Makes Sense

Many websites still use Google AdWords and other Pay-Per-Click marketing methods to promote their website, but today there are many alternative ways to attract visitors to your website, and some are probably better-suited to some types of website than others. But they will also all differ in cost too – and depending on your website, some traditional forms of attracting traffic are rapidly becoming far too costly. Some keywords for Google AdWords campaigns, for example, can cost over $20+ per click, so for those websites it would be far cheaper to buy web traffic instead (for under $20 they could purchase thousands of targeted visitors using our traffic packages). Other examples might be if you were selling a product or service which traditionally needs a very high volume of of traffic to gain sales, or if you were launching a new site or product and you wished to give it maximum exposure.

There are also many benefits to buying web traffic – here are just a few:

Saves Time (and time is money);

No wasting time spent designing banners or ads, finding keywords etc…

Easy

No marketing skills are required, even a newbie could do it

Fast

Place your order today, and get your traffic almost immediately*

Control

YOU are in control of your traffic. You purchase as you need and you can pause your campaigns

Fixed Cost

You know EXACTLY how much your traffic will cost. And it will be the same price next month too, if you want more..

All Visitors are TARGETED

….and targeted visitors are more likely to be interested in your site or product…..

If you’d like to give our Targeted Web Traffic Service a try, then for a limited time only we’ve got a special deal to tempt you even more!

CLICK HERE TO READ MORE ABOUT OUR SPECIAL OFFER

(OFFER AVAILABLE FOR A LIMITED TIME ONLY)

*Please be aware that immediate activation of an account requires that you have an account which has been awarded trusted status.  Once your account is awarded trusted status your traffic orders can be activated almost immediately in most cases.

Welcome To Web-Traffic-Services

Welcome To Web-Traffic-Services

Welcome to our new website, and our new news blog for Web-Traffic-Services.com.

In this Blog section we’ll be posting our company news, updates, announcements and special offers / promotions, so be sure to revisit it from time to time to ensure that you don’t miss out on any of our important news or special offers.

You can also sign up to Web-Traffic-Services.com’s RSS feed to receive any updates easily, too.

We’ll also be adding some more articles and free tutorials in the coming weeks & months, plus also some useful resources that will help you market, promote and optimize your website. Our tutorials for SEO (“Search Engine Optimization“) are aimed at complete beginners and are very popular on our other (free informational & Resources) website, Business-In-Site.com, so if you are looking for information on SEO or other online business related topics be sure to check out the business-in-site website, (it also has many useful free resources for webmasters).

It’s important to optimize your site for the search engines as it can help you to enhance & retain some of the gains made from your paid marketing & website promotion methods, and it will help you to attract free traffic too, but unfortunately most of the material available for learning SEO is quite hard to follow and confusing to most beginners (affectionately known as “Newbies” or “Noobs”). Whilst D.I.Y. optimization will probably never beat having an expert SEO your entire website, it is still helpful and can reap noticeable benefits, and the sad fact is that the vast majority of webmasters simply cannot afford to hire an SEO expert.

Feel free to contact us via our “Contact Us” page if you have any questions or comments, and thank you for visiting our site.

Regards,

Admin.